INKONST, one of Malmö’s most rebellious and experimental cultural venues, needed a brand refresh that reflected its bold artistic identity. The existing brand was outdated and impractical, misaligned with INKONST’s creative freedom and cutting-edge spirit. A new visual language was essential to embody the venue’s dynamic role in the cultural landscape.
IDEA
The new identity was designed to act as a framework for artistic expression. INKONST’s role is to facilitate performances without overshadowing them. This was represented through a frame-based identity, where the frame created space for the featured artwork and experimental performances, from music to theatre, ensuring that the events remained the focus.
ATTENTION
The bold, brightly colored frame made INKONST’s posters instantly recognizable within Malmö’s busy urban landscape. With many posters competing for attention, the strong frame separated INKONST’s visuals from the clutter, allowing the artwork to stand out while reinforcing the venue’s presence in a subtle yet distinctive way.
DESIRE
The new identity made INKONST more desirable to both artists and audiences. The simplicity of the frame allowed for creative freedom, making each event visually unique while maintaining a clear connection to the INKONST brand. The improved ease of use boosted the quality of internal productions, enhancing the overall experience and perception of the venue.
MEMORY
INKONST’s refreshed identity became a key part of Malmö’s cultural scene, with its posters standing out in guerrilla-style advertising across the city. The frame-based design provided flexibility for future growth, ensuring the brand could evolve alongside the venue. This bold new identity helped solidify INKONST’s role as a cultural leader in Malmö, leaving a lasting impression on locals and visitors alike.
