When IKEA partnered with Sonos, we created a cohesive vision for integrating sound into the home. Sonos represents sleek black design, while IKEA is known for flatpack functionality – together, they form a seamless gradient of style and function.
IDEA
We merged both brands into a flexible, playful design that symbolized endless possibilities. The gradient between Sonos and IKEA represented how sound and design flow together. This concept allowed for an extended visual universe that felt familiar yet fresh for both brands.
ATTENTION
Two established brands – Sonos, known for premium sound, and IKEA, recognized for practical design – joined forces in this surprising collaboration. The visual identity, blending the distinct aesthetics of each brand, captured imaginations and drew attention with its unexpected approach.
DESIRE
This collaboration redefined the role of sound in the home, going beyond just speakers. It was about integrating sound seamlessly into daily life, offering a blend of style, function, and immersive experiences, making both brands more desirable in a new way.
MEMORY
The result was a creative exploration that invited people to see and experience sound differently. Together, IKEA and Sonos created a visual world where sound and design are intertwined, leaving an unforgettable impression of how these two elements enhance the home.
