The Volvo XC40 Recharge Pure Electric is designed to adapt to every aspect of life, from adventure to business and safety, reflecting who you are in every situation.
IDEA
Dynamic visuals merge everyday life with imaginative settings, positioning the car as a versatile companion that enhances both ordinary and unexpected moments.
ATTENTION
Centered on the message “For Every You”, the campaign highlights how the XC40, EX40, and EC40 enable self-expression. The focus is on how the cars integrate seamlessly into life, adapting to various journeys.
DESIRE
By expanding Volvo’s visual language, the campaign challenges the typical SUV perception. The XC40 is presented as a reflection of your lifestyle, going beyond its role as just a vehicle.
MEMORY
With films, stills, and content across global channels, TGE brought the campaign to life, positioning the XC40 Recharge as more than expected. The campaign focuses on the car’s adaptability, leaving a lasting impression on its ability to fit every facet of life.
