IKEA partnered with Ben Gorham, founder of Byredo, to create OSYNLIG, a collection of 13 scented candles designed to explore the emotional power of scent. This collection rethinks how fragrance transforms the experience of home, inviting people to explore memories and emotions through the often invisible medium of smell.
IDEA
OSYNLIG encourages playful experimentation with scent, similar to experimenting with home design. It goes beyond fragrance by exploring how smells evoke memories and atmospheres, allowing users to redefine their surroundings emotionally and creatively. Our visual approach was one of being closer and more tactile.
ATTENTION
The collection makes scent visible through design. We reinforced this connection where each candle is housed in a ceramic pot glazed in two colors, representing ingredients like cypress, fig, or honey. The striking presentation captures attention by turning the intangible experience of smell into a tangible, artistic object.
DESIRE
OSYNLIG taps into the emotional experience of home. Users are encouraged to mix scents to create personalized combinations, transforming everyday moments into something memorable. This playful and customizable approach makes the collection highly desirable for those looking to elevate their living space.
MEMORY
OSYNLIG introduces a new way of thinking about invisible design. By blending scent, design, and emotion, IKEA and Ben Gorham invite users to explore fragrance in a deeply personal way, setting a new standard for how we interact with our living spaces.
