For IKEA PS 2026, we created a campaign that highlights the collection’s creative and multifunctional qualities through expressive layouts, animated typography and motion-driven storytelling. Inspired by the layered collage compositions of IKEA catalogues from the 1980s, the campaign brings a familiar part of IKEA’s visual heritage into a new graphic context.
IDEA
The campaign reimagines IKEA’s archival visual language through a contemporary lens. Inspired by vintage catalogue covers built from multiple images and overlapping compositions, the identity system was designed to feel modular, dynamic and creatively functional.
ATTENTION
Bold crops, layered imagery and shifting layouts create a playful rhythm across both stills and motion. In animation, typography becomes part of the storytelling, revealing product features through movement and graphic interaction. The result feels nostalgic without becoming retro.
DESIRE
By focusing on flexibility and unexpected functionality, the campaign invites viewers to engage with the collection in a more imaginative way. Product benefits become visual moments of discovery, designed to inspire creativity as much as practicality.
MEMORY
The campaign reconnects IKEA PS 2026 with a recognizable part of IKEA’s design heritage while pushing it into a contemporary context. Through its collage-inspired visual world and animated graphic system, the campaign leaves behind a feeling of movement, ingenuity and creative possibility.
