Saluhall is a modern evolution of the traditional food hall, rooted in Swedish values and located in San Francisco’s Market Street. Combining Nordic design with plant-forward cuisine, it offers a space for people to gather, eat, learn, and connect, with a focus on simplicity, quality, and sustainability. Its flexible identity frames everything Saluhall offers, embodying its essence: a place where ideas, flavors and people unite.
IDEA
Saluhall encourages a holistic exploration of food and community. It’s not just a place to eat, but an inclusive, community-driven environment where sustainability meets social connection. The concept goes beyond the menu, inviting people to rethink their interaction with food, space, and one another.
ATTENTION
Saluhall’s minimalist Scandinavian design and its emphasis on locally sourced, plant-forward dishes draw attention with their focus on health and sustainability. The clean, welcoming aesthetic and transparent communication of the brand further engage visitors, making the experience feel both accessible and innovative.
DESIRE
The blend of great food and a socially responsible ethos makes Saluhall an attractive destination. It’s a place where doing good feels good—whether it’s enjoying a plant-based burger or connecting over coffee. Visitors are encouraged to engage with food in ways that feel emotionally satisfying and meaningful, turning each visit into a rewarding experience.
MEMORY
Saluhall sets a new standard for food halls by blending sustainability, community, and Scandinavian design into one cohesive experience. It’s more than just a food destination; it’s a cultural hub that fosters a sense of belonging and leaves visitors with a unique, memorable impression.
