Volvo’s global SUV campaign, featuring the XC40, EX40, and EC40, is all about versatility – designed to fit into every facet of your life. The campaign brings the idea to life with the message, “For Every You.”
IDEA
The campaign frames the SUV as an enabling accessory, adapting to different lifestyles. Films and stills emphasize how each model integrates seamlessly into diverse environments, from urban streets to outdoor adventures.
ATTENTION
The use of striking visuals and the bold presentation of each SUV’s silhouette draws attention. The cars are shown not just as vehicles but as statements that complement and reflect the driver’s identity.
DESIRE
Focusing on enhancing and elevating Volvo’s design, focused on both aesthetics and functionality, taps into the desire for a car that feels like an extension of oneself. The sleek design and adaptability make the cars both practical and desirable.
MEMORY
The campaign, starting with the XC40 in 2022 and continuing with the EX40 and EC40 in 2024, establishes a cohesive visual narrative across platforms. By capturing the versatility of Volvo’s SUVs, the campaign leaves a lasting impression of how these cars fit into every facet of life.
